Berghaus Brief Gallery

  • Student Design Awards 2020: Berghaus Brief Gallery

    The brief was created by Katie Greenyer and Andrew Cooper at Berghaus parent group Pentland Brands. The challenge was tackled by third year students from Glasgow School of Art, mentored by Lloyd Blakey of Innovare, and second year students from the University of Huddersfield, mentored by Ross Hunter of Graven Images.

    The Berghaus brief called for a full-price retail environment that could be a permanent flagship or a pop-up store, but should present the Berghaus brand is an engaging way, encouraging repeat visits and bringing the products to life. Students were asked to consider how the store could be the centre of a community, and how it would connect to the digital world.

  • Joint Winners:

    The Berghaus Cliffhanger by Emese Stork

    The Berghaus Cliffhanger by Emese Stork, Glasgow School of Art

    The Berghaus Cliffhanger. The judges described this entry as “an incredibly bold pop-up structure that captures the pioneering spirit of the Berghaus brand. The detail goes as far as specifying lighting. There is a clear customer journey too. And Emese has looked at social media opportunities".
  • Natasha Henderson's campfire design

    Campfire design by Natasha Henderson, University of Huddersfield

    Centred round a campfire, this entry puts the customer at the heart of the store. “The customer journey is very well considered, as is creating an appropriate experience. The retail aspects are resolved in a way that would work commercially,” said the judges.
  • Commended:

    Klaudia Radlinska's interpretation of Berghaus

    Interpretation of Berghaus by Klaudia Radlinska, Glasgow School of Art

    Commended for the carefully considered use of materials and the clarity and freshness of the presentation.
  • Special Mention:

    Four Seasons by Krystian Pycinski

    Four Seasons by Krystian Pycinski, University of Huddersfield

    Four Seasons was the only shortlisted entry to incorporate digital features in the design, going beyond an app or QR code.
  • Shortlisted:

    Tallulah Oellerich, Glasgow School of Art - Design your own Berghaus
    Luke Pierce, University of Huddersfield - The Standard
  • Return to view other gallaries

    View other galleries