Pets at Home Brief Gallery

  • Student Design Awards 2020: Pets at Home Brief Gallery

    The Pets at Home brief challenged students to create a Puppy/Kitten World as a store-in-store format. The concept needed to establish the space as a community hub for pet owners, where they could celebrate their pets, seek expert advice, and access a range of specialist products.

    Pets at Home store format and development manager, Sarah Perry, set the challenging brief, which was tackled by second year students from Manchester Metropolitan University (MMU), mentored by independent designer Helen Shelley; and from the University for the Creative Arts Farnham, mentored by Tim Greenhalgh, Mario Brown and James Donnellan, all from Fitch.

  • Winner:

    The New Owners Hub by by Ruth Gorner, MMU

    The New Owners Hub by by Ruth Gorner, MMU

    Judges were impressed by the sense of community in this design, which focused on giving new pet owners a place to meet and swap notes. They also liked the lightness of touch employed in the design.
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  • Highly commended:

    The Ultimate Playground by Daniel Eckhoff, MMU

    The Ultimate Playground by Daniel Eckhoff, MMU

    This was just pipped to top prize by The New Owners Club. Judges felt it could be adopted immediately. They loved the architectural quality and Memphis references.
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  • Commended:

    Joy of Life by Chaoran Li (Elina), UCA

    Joy of Life by Chaoran Li (Elina), UCA

    Judges thought this was the best of the UCA schemes. Elina has clearly worked hard on the project and visualised it really well.
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  • Follow Your Nose by Rowen Ford, MMU

    Follow Your Nose by Rowen Ford, MMU

    This is commended for the branding - one of the few that addressed that well - and the presentation. Judges enjoyed the sensory approach, though felt it would work better as a Pets at Home-sponsored feature in a park, car park or similar.
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  • Pets Talk - Forrest Hu, MMU

    This is commended for the originality of the idea, the presentation and the fun in it. Judges enjoyed the idea of play and the journey of learning. It wasn’t clear though who it’s aimed at - the animal or its owner.
  • Shortlisted:

    Diana Vladila, UCA - Pets at Home Kindergarten
    Milena Sinkevic, UCA- Discover with your pet

    Tiff Ruane, UCA - The Great Adventure

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