Experiential Playground

  • What is the Experiential Playground?

    The new Experiential Playground will showcase the latest interactive technologies, immersive designs, and social connections re-defining the in-store experience. It will give our visitors the chance to touch, try, taste, smell, hear, and get hands on with the best the industry has to offer. Sensory overload!

    The Experiential Playground will be located on the Grand Hall Balcony in the busy route to the In-Store Experience Stage.

  • Why get involved?

    The demand for stores to become ‘destinations’ is growing daily. Retailers are therefore aiming to create a place where consumers can engage with their brand and provide an experience you can’t get online. Stores are becoming a place to tell stories, foster communities, and create memories.

    RetailEXPO visitors are aiming to keep pace with the evolving needs of the modern consumer, and deliver in this new experience economy. We want to create a showcase of the new and innovative ways to enhance in-store customer experience, through digital technologies and immersive environments.

  • Who will visit?

    The experiential playground will attract retailers and brands with job titles such as:

    • Head of Customer Experience
    • Chief Marketing Officer
    • Retail Director
    • Head of Store Design
    • Brand Manager
    • VM Manager
    • IT Director

    And many more…

    Who should exhibit?

    Exhibitors in the Experiential Playground should provide products/services that help create an experiential and immersive environment for consumers. Examples include, but are not limited to:

    • VR/AR
    • In-store robotics
    • Feature Walls
    • In-store customisation/personalisation
    • Experiential design/marketing agencies
    • Interactive digital signage (kiosks, magic mirrors etc)
    • Voice
    • Facial recognition
    • Scent marketing/branding
  • You should exhibit in the Experiential Playground if your product/solution or stand:

    • Is innovative
    • Enhances in-store customer experience
    • Provides a tangible experience that customers interact with
    • Showcases interactive and immersive products/services
    • Involves live product demonstrations

    Think your brand is the perfect fit? Our sales team are eagerly awaiting your call. Get in touch today by calling +44 (0)20 8874 2728 or submitting a stand booking request.

    Enquire for 2020

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