2020 Agenda

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  • Marketing + Branding Stage - Chair’s Welcome

    Wednesday10:00 - 10:1029 Apr 2020
    Marketing + Branding Stage

    Short introduction from the Chair.

    • Language: English

  • Catering to the world – Pizza Hut's global eCommerce solution

    Wednesday10:10 - 10:4029 Apr 2020
    Marketing + Branding Stage

    Pizza Hut is a global brand that is loved in many countries around the World but the rise of e-commerce has resulted in an inconsistent online shopping and bran...

    • Language: English

  • CASE STUDY: The tech conundrum – Can value retailers be tech savvy and still wow with prices?

    Wednesday11:30 - 12:0029 Apr 2020
    Marketing + Branding Stage

    Successful bricks & mortar retailers are beating the downturn by redefining the shopping experience, should online retailers do the same? To really take on the ...

    • Language: English

  • PANEL: Why data is key to delivering relevant, personalised and seamless experiences in an omnichannel world

    Wednesday12:10 - 12:5529 Apr 2020
    Marketing + Branding Stage

    As retailers embrace digital transformation and eCommerce, there are increasing opportunities to capture and use data. Data and analytics is providing valuable ...

    • Language: English

  • FIRESIDE CHAT: Changing the way the world drinks by leveraging digital technology

    Wednesday13:45 - 14:1529 Apr 2020
    Marketing + Branding Stage

    The drinks industry, like so many others, has never been such a crowded and competitive space. Consumers are more engaged, savvy and demanding than ever. Standi...

    • Language: English

  • CASE STUDY: Providing luxury experiences online

    Wednesday14:25 - 14:5529 Apr 2020
    Marketing + Branding Stage

    While eCommerce was once reserved for tech, books and convenience shopping, increasingly, shoppers are expecting also to be able to purchase high-end brands onl...

    • Language: English

  • CASE STUDY: A little more conversation – How conversational AI can reduce costs, drive sales, and enhance customer interactions

    Wednesday15:05 - 15:3529 Apr 2020
    Marketing + Branding Stage

    The use of voice, chatbots and other AI driven conversational interfaces for browsing and buying is on the rise, with retail sales expected to reach $112 billio...

    • Language: English

  • PANEL: Successfully selling on online marketplaces

    Wednesday15:45 - 16:3029 Apr 2020
    Marketing + Branding Stage

    Marketplaces present a great volume opportunity for retailers and brands, with over half of global eCommerce sales on marketplaces and consumers spending nearly...

    • Language: English

  • Marketing + Branding Stage - Chair’s closing remarks and end of Day 1 conference

    Wednesday16:30 - 16:3529 Apr 2020
    Marketing + Branding Stage

    Chair’s closing remarks and end of Day 1 conference.

    • Language: English

  • Marketing + Branding Stage - Chair’s Welcome

    Thursday10:00 - 10:1030 Apr 2020
    Marketing + Branding Stage

    Short introduction from the Chair.

    • Language: English

  • The rise of in-house design teams – Why do it, and how to build a team that scales

    Thursday10:10 - 10:4030 Apr 2020
    Marketing + Branding Stage

    As retailers try to keep up with the global marketplace and shifting customer expectations, the importance of strong, consistent brand experiences in creative a...

    • Language: English

  • Channel Guidance – Where to spend your marketing budget to get the best ROI

    Thursday10:50 - 11:2030 Apr 2020
    Marketing + Branding Stage

    The number of ways that retailers and brands can connect and engage with consumers is increasingly rapidly, and many traditional marketing channels are becoming...

    • Language: English

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