2019 Agenda

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  • Marketing & Branding Stage - Chair’s welcome

    Wednesday10:00 - 10:1001 May 2019
    Marketing & Branding Stage

    Short introduction from the chair of the Marketing & Branding Stage

    • Language: English

  • Turning shoppers into buyers

    Wednesday10:10 - 10:4001 May 2019
    Marketing & Branding Stage

    Based on the principles of behavioural science, this session will provide insights on how to positively engage with, and influence shoppers – turning them into ...

    • Language: English

  • Dynamic Youth – The New Brand Strategies

    Wednesday10:50 - 11:2001 May 2019
    Marketing & Branding Stage

    Gen Z is sidestepping traditional media, seeking quieter vices and primed to disrupt the status quo at every turn. From powering the ‘brand of self’ and embraci...

    • Language: English

  • The new retail landscape - Our challenges and opportunities when marketing to the hyper connected consumer

    Wednesday11:30 - 12:0001 May 2019
    Marketing & Branding Stage

    Join former Burberry VP IT strategy and founderpreneur of CrawfordIT (london based boutique consultancy specialising in digital transformation for Global retail...

    • Language: English

  • PANEL: P-O-P Stars – Evolving in-store communications and displays to drive sales

    Wednesday12:10 - 13:0001 May 2019
    Marketing & Branding Stage

    Getting shoppers through the door is one challenge, but once they’re in store, influencing the purchasing decision presents different hurdles. This panel will a...

    • Language: English

  • Innovating the basics – Using data driven insights to improve the fundamentals of customer experience

    Wednesday13:35 - 14:0501 May 2019
    Marketing & Branding Stage

    There is an increasing tendency, in our tech-oriented world, to conflate innovation with the newest and shiniest gadgets on the marketplace. Yet unless these te...

    • Language: English

  • Creating consistent omnichannel creative experiences

    Wednesday14:15 - 14:4501 May 2019
    Marketing & Branding Stage

    In today's fast passed retail environment it is important to make sure that customers are getting the same experience across all channels and regions. This sess...

    • Language: English

  • Connecting in-store associates with online customers – Bricks and mortar becoming a catalyst for digital growth

    Wednesday14:55 - 15:2501 May 2019
    Marketing & Branding Stage

    In a world that wants increasingly the convenience of shopping online, associates are left idle and stores are often quiet. However, website traffic during thes...

    • Language: English

  • PANEL: Harnessing data to drive personalisation, increase loyalty, and influence buying behaviour

    Wednesday15:35 - 16:2501 May 2019
    Marketing & Branding Stage

    Data is becoming increasingly important across all businesses, and will be a big part of how future retailers and brands operate. It is providing valuable insig...

    • Language: English

  • Marketing & Branding Stage - Chair’s closing remarks and end of day 1 conference sessions

    Wednesday16:25 - 16:3001 May 2019
    Marketing & Branding Stage

    Closing remarks from the Chair

    • Language: English

  • Marketing & Branding Stage - Chair’s welcome

    Thursday10:00 - 10:0502 May 2019
    Marketing & Branding Stage

    Some statistics estimate that by 2021 there will be over 3 billion social network users worldwide, providing clear opportunities for retailers to tap into these...

    • Language: English

  • Putting the emotion back into (e)commerce

    Thursday10:10 - 10:4002 May 2019
    Marketing & Branding Stage

    Retail businesses have increasingly become good at functional commerce, providing customers with a good product range, speed of delivery etc. but where most bra...

    • Language: English

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