2019 Agenda

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  • Turning shoppers into buyers

    Wednesday10:10 - 10:4001 May 2019
    Marketing & Branding Stage

    Based on the principles of behavioural science, this session will provide insights on how to positively engage with, and influence shoppers – turning them into ...

    • Language: English

  • Dynamic Youth – The New Brand Strategies

    Wednesday10:50 - 11:2001 May 2019
    Marketing & Branding Stage

    Gen Z is sidestepping traditional media, seeking quieter vices and primed to disrupt the status quo at every turn. From powering the ‘brand of self’ and embraci...

    • Language: English

  • PANEL: P-O-P Stars – Evolving in-store communications and displays to drive sales

    Wednesday12:10 - 13:0001 May 2019
    Marketing & Branding Stage

    Getting shoppers through the door is one challenge, but once they’re in store, influencing the purchasing decision presents different hurdles. This panel will a...

    • Language: English

  • CASE STUDY: Dare to be different – Making waves in the athleisure retail market

    Wednesday12:45 - 13:1501 May 2019
    Store Design & Experience Stage

    Learn how entrepreneur Nick Paulson-Ellis has grown The Sports Edit from start-up to a successful retail and online brand in just three years. Identifying a gap...

    • Language: English

  • Customer at the heart – Millennials, Gen Z and beyond

    Wednesday13:35 - 14:0501 May 2019
    Headline Stage

    In this session, Kate Hardcastle MBE, will examine the myths and realities of emerging shopper generations, and reveal how putting them at the heart of your bus...

    • Language: English

  • Taming the supply chain ecosystem to drive ROI

    Wednesday15:45 - 16:1001 May 2019
    TrIED It Talks

    How a global premium brand owner streamlined their end-to-end marketing process from creative concept through to in-store activation by consolidating a multi-st...

    • Language: English

  • Disruptive intelligent operations

    Wednesday16:20 - 16:4501 May 2019
    TrIED It Talks

    Whilst data science and Artificial Intelligence are key trends for 2019 within the retail space this talk won’t be the norm and is certainly one you won’t want ...

    • Language: English

  • Using digital screens to improve the customer experience and boost footfall, conversion and engagement

    Thursday10:50 - 11:2002 May 2019
    Store Design & Experience Stage

    Hear about ASDA George’s digital signage pilot from start to finish, and understand how and why an organisation the size of ASDA implemented the solution across...

    • Language: English

  • Maintaining brand visibility and experience in a crowded market

    Thursday11:30 - 12:0002 May 2019
    Marketing & Branding Stage

    Many brands sell to consumers through other retailers, whether it be as concessions in department stores, products on shelves in supermarkets, or online marketp...

    • Language: English

  • Analysing in-store shopper behaviour with IoT motion sensors and real-time analytics

    Thursday12:15 - 12:4002 May 2019
    TrIED It Talks

    There has been a recent decline in customers purchasing in physical stores, and the threat from eCommerce giants is ever growing. Retailers are increasingly aim...

    • Language: English

  • Making products come alive with video online and instore

    Thursday14:10 - 14:4002 May 2019
    Marketing & Branding Stage

    Demonstrating products. Old Skool vs Gen Z The power of the moving image The products – a very special breed Add TV – or is it dead? Retail theatre – need...

    • Language: English

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