Contributor Profile

Andy Murray

Job TitleChief Customer Officer

Company NameAsda


Andy Murray is a retail marketing expert with a strong understanding of global trends, creative marketing and customer shopping habits.

Andy joined Asda as Chief Customer Officer in 2016 with the aim of bringing a new dimension to the retailer’s strategy and a wealth of global marketing and technology experience. 

Prior to joining Asda, he was SVP of Creative and Customer Experience within Walmart. He has also held senior leadership roles within Hallmark and P&G, as well as founding his own shopper marketing agency, Saatchi & Saatchi X.

Andy inspired and chaired the University of Arkansas Centre for Retailing Emerging Trends Conference, and for the last 15 years, he has been a member of the Soderquist Centre for leadership and ethics’ advisory board.

Andy currently serves as Chairman of the Asda Foundation, one of the UK’s largest corporate foundations, and the Cambridge Institute for Sustainability Leadership, Natural Capital Impact Group.

Conference Sessions

  • Is Customer Experience the key ingredient for retail success?

    01 May 2019, 14:55 - 15:25, Headline Stage

    Over the past few years, there has been a dramatic shift in focus for retailers, from cost savings and revenue growth, to customer experience. Customers are see...

    • Language: English

We use cookies to operate this website and to improve its usability. Full details of what cookies are, why we use them and how you can manage them can be found by reading our Privacy & Cookies page. Please note that by using this site you are consenting to the use of cookies.