Contributor Profile

Martin Wild

Job TitleChief Innovation Officer (CINO)

Company NameMediaMarktSaturn Retail Group


Martin Wild has been Chief Innovation Officer (CINO) of MediaMarktSaturn Retail Group since January 2018. One of the pioneers of digital retail, at the age of 18 he founded the online electronics store Home of Hardware ( in 1997, selling it a decade later to Premiere (now Sky Germany). He has been on the management of MediaMarktSaturn since 2011. As Vice President Multichannel, he handled the launch of, his subsequent positions including CEO of redcoon. From 2014 until 2018, in his role as Chief Digital Officer, he headed the digital strategy and transformation of the entire MediaMarktSaturn Retail Group.

Conference Sessions

  • Innovate or die! – Embracing digital transformation and innovation for Next Generation Retail

    Thursday13:40 - 14:1002 May 2019
    Headline Stage

    As the lines between physical and digital blur, interactive technologies are transforming the very foundation of how we live – and also the way we go shopping. ...

    • Language: English

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