Contributor Profile

Greg Klingaman

Job TitleGlobal Reserve Retail Director

Company NameDiageo


Greg is Global Reserve Retail Director at Diageo, where D2C retail and brand home development is an integral part of an evolving experiential marketing strategy. Since joining Diageo, he has developed the concept and operating model for Diageo’s first Johnnie Walker retail flagship which opened in Madrid in November. Additionally, he is leading the strategy, concept development and delivery of Diageo’s £150 million investment in Scotch whisky tourism, which includes plans for a new global flagship visitor attraction for Johnnie Walker in Edinburgh. Greg joined Diageo from Tommy Hilfiger where he was EMEA Head of Retail Operations.

Conference Sessions

  • CASE STUDY: Turning a brand Into a destination

    Wednesday13:55 - 14:2501 May 2019
    Store Design & Experience Stage

    This session will divulge how the world’s best-selling whisky – Johnnie Walker–  is using physical retail to support its ambition to become the most desired, en...

    • Language: English

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