Contributor Profile

Howard Saunders

Job TitleRetail Futurist

Company NameTwenty Second & Fifth


Howard has worked as a retail strategist for just over thirty years, first as Creative Director of several London agencies including Fitch, and then as an independent consultant.

Over the last decade, based in New York and London, he has focussed on helping his clients better plan for the future. His current list of clients includes Johnson & Johnson, Hutchison Whampoa, Ikea, Magento, Oracle, Telstra and Westfield. As an international speaker Howard’s talks are lively, jargon-free, visual journeys that explain where the fast changing retail landscape is heading, and what it means for our cities, towns, high streets and, most importantly, our communities.

His latest book 'Brooklynization', published in November 2017, examines the retail revolution that’s regenerating the edgier parts of town.

Conference Sessions

  • Stores are Dead. What can we expect in the new age of retail?

    Wednesday10:45 - 11:1501 May 2019
    Store Design & Experience Stage

    This session will examine the importance of a consumer’s environment in influencing buying decisions, and the key factors to consider when designing stores that...

    • Language: English
  • IN THE NEWS: M&A in the current retail landscape

    Wednesday11:20 - 11:5001 May 2019
    Headline Stage

    Market pressures are forcing retailers to consider M&A as part of their growth strategy. This session will examine the recent CMA rejection of the Sainsbury’s /...

    • Language: English

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