Contributor Profile

Simone Sweeney

Job TitleVice President, Global Retail Development

Company NameThe LEGO Group


Simone Sweeney is Vice President, Global Retail Development for the LEGO Group. Simone joined LEGO in 2015, to help engage more children through play in retail channels. Prior to LEGO Simone was at Apple Retail, driving in-store experience as Marketing Director, EMEA. Simone's work in Retail and Marketing has taken her around the world and she enjoys developing new and innovative ways to inspire the future generation of LEGO builders. She has two fantastic mini builders herself who are an inspiration, and has been living in the UK and Asia since leaving her native Canada twenty years ago.

Conference Sessions

  • PANEL: Reimagining Retail – The changing role and importance of physical experiences for engaging consumers

    01 May 2019, 15:35 - 16:25, Headline Stage

    The growth in eCommerce and the current market turbulence has left many retailers struggling to maintain footfall. But with suggestions that consumers would pre...

    • Language: English

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