Contributor Profile

Diego Baronchelli

Job TitleVP Direct To Consumers EMEA

Company NameVans EMEA


Diego Baronchelli is Vice President, Direct To Consumers Vans EMEA (VF Corp.) he joined Vans on 2016 to focus on consumer engagement and bringing to EMEA region what is unique to the Brand inspiring consumers through creative expression and authenticity.

Prior to Vans Diego served as Retail Sr. Director for The North Face (VF Corp) driving in-store experience and operational excellence in EMEA. Before The North Face he worked as Property Director for VF International.

Diego has 20 years of experience in direct-to-consumer business covering several positions in global leading companies such as Inter Ikea, Adidas and Bally.

Born in Italy and raised in south of Switzerland Diego is married with two children. He loves learning about societies and cultural behaviours.

Conference Sessions

  • PANEL: Reimagining Retail – The changing role and importance of physical experiences for engaging consumers

    Wednesday15:35 - 16:2501 May 2019
    Headline Stage

    The growth in eCommerce and the current market turbulence has left many retailers struggling to maintain footfall. But with suggestions that consumers would pre...

    • Language: English

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