Contributor Profile

Alex Sbardella

Job TitleSVP Global Innovation

Company NameGDR Creative Intelligence


Alex is a retail, consumer, hospitality and technology expert, specialising in the practical application of the latest innovations to solve the biggest challenges. His knowledgable but laid-back style inspires audiences about the future of retail, and makes complex technologies and trends understandable for any audience. At GDR, Alex leads consulting for digital transformation and physical retail, helping some of the the world’s largest companies turn market insights into real-world strategy. Prior to joining GDR, he was the Consultancy Director at leading technology firm Red Ant, designing and delivering award-winning solutions from boardroom to stockroom for some of the UK’s most innovative retailers. Whilst there, he founded industry technology scorecard The Connected Retail Index, designed applications with millions of monthly active users, and led the team that won the inaugural IBM Watson Global Developer Challenge for artificial intelligence.

Conference Sessions

  • Technology Trends - What really moves the needle?

    Thursday10:10 - 10:4002 May 2019
    Operations Stage

    Technology is now an intrinsic part of every aspect of retail. Whether online or offline, customers expect no less than a completely integrated experience, as t...

    • Language: English
  • PANEL: Transforming the retail supply chain to meet the consumer demands of today and tomorrow

    Thursday14:50 - 15:4002 May 2019
    Operations Stage

    From manufacturer to warehouse to customer – leveraging new technology and innovations across the supply chain Gaining real-time visibility and transparency ...

    • Language: English

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