Contributor Profile

Iona Carter

Job TitleFounding Director

Company NameTracer Ltd.


Having previously served as Global Lead, Category & Shopper Insights for Research International, and more latterly as Director of Shoppercentric - Iona has very recently formed her own shopper and retail insight consultancy, Tracer Ltd. 

Excited by the increasing capabilities in fields such as virtual and augmented reality, data science, artificial intelligence, behavioural and neuro- science, Iona's ultimate vision for Tracer is that it becomes the engine of collaboration between businesses with complementary expertise - brought together to deliver tailored, yet agile insight solutions for brand owners and retailers. And, with a keen personal interest in psychology and behavioural science, it's perhaps no surprise that one such collaborative relationship that's already flourishing is with DECODE marketing Ltd., - one of the leading agencies specializing in leveraging decision science to increase marketing effectiveness.

Conference Sessions

  • Turning shoppers into buyers

    Wednesday10:10 - 10:4001 May 2019
    Marketing & Branding Stage

    Based on the principles of behavioural science, this session will provide insights on how to positively engage with, and influence shoppers – turning them into ...

    • Language: English

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