Contributor Profile

Caroline Casey-Norbury

Job TitleCasey-Norbury Head of Concept and Innovation

Company NameThe Co-op


Caroline endorses that retail must support shoppers' needs. She has designed a novel concept store strategy for the Co-Op that doesn’t group products around meal deals, or in product groups that 'we' think shoppers want, but instead arranges products as customers actually buy them. She recommends this strategy to support growth as well as meeting shopper needs by helping them to complete their mission of ‘going into a shop, getting what they want, and getting out again as soon as possible’.