Contributor Profile

Chris Chalmers

Job TitleMarketing Director



Having started his career in the automotive industry at Ford Motor Company and then PSA Peugot/Citroen, Chris is a specialist in digital and eCommerce marketing. Following two years at Tesco, he then moved into travel, leading digital marketing and CRM for / Jet2 Holidays. He then joined Asda in 2012 to lead digital marketing for all their eCommerce businesses (food, fashion and general merchandise) and was appointed Digital Marketing Director in 2014, taking accountability for all digital marketing and CRM across all Asda's business units (stores, George fashion and homeware and eCommerce). 

Returning to the travel industry, he spent some time as Marketing and eCommerce Director at Thomas Cook UK&I. In August 2018 he joined online value retailer, as Marketing Director and has been instrumental in leading it’s rebrand and digital transformation, which have resulted in record sales and growth for the business.

Conference Sessions

  • CASE STUDY: The tech conundrum – Can value retailers be tech savvy and still wow with prices?

    Wednesday11:30 - 12:0029 Apr 2020
    Marketing + Branding Stage

    Successful bricks & mortar retailers are beating the downturn by redefining the shopping experience, should online retailers do the same? To really take on the ...

    • Language: English