Contributor Profile

Benson Chan

Job TitlePrincipal Design Director, Microsoft Store

Company NameMicrosoft


Benson Chan is the Principal Design Director of the Microsoft Store. He leads the design studio that is responsible for global Campaigns, UX and Brand for the Microsoft Store across the Web, on Xbox, in Window PCs and Brick & Mortar. Benson has over 15 years of e-commerce and digital product experience in marketing, production management and design leadership functions. Born in Hong Kong, Benson grew up in Canada and currently lives in Seattle, Washington USA with his family.

Conference Sessions

  • The rise of in-house design teams – Why do it, and how to build a team that scales

    Thursday10:10 - 10:4030 Apr 2020
    Marketing + Branding Stage

    As retailers try to keep up with the global marketplace and shifting customer expectations, the importance of strong, consistent brand experiences in creative a...

    • Language: English
  • PANEL: Improving relationships between retailers and brands to better satisfy shoppers

    Thursday12:10 - 12:5530 Apr 2020
    Marketing + Branding Stage

    Understanding the challenges of retailer-brand relationships How can brands market just as well to consumers despite being one extra step away from the consu...

    • Language: English