Contributor Profile

Alan Cruickshank

Job TitleHead of Data



Alan leads the data function at, which uses award-winning technology to create and deliver a unique recipe of food for every single dog. In 2018 he won the "First Generation CDO" award at DataTalks London for his work building out a BI, Data Science and Data Engineering function from scratch, and using the unique data that Tails collects to drive rapid and confident change, both to the product and the organisation itself. Tails continues to grow to this day, recently turning five years old, with over 150,000 subscribers across the UK and Europe, and with almost 200 staff. In particular he has focused on building the right culture around data, being deliberate and sparing in technology investments and building trusting relationships between his team and the people across tails that his team supports.

Conference Sessions

  • PANEL: Making data driven decisions – Harnessing the power of AI and data analytics for enhancing business intelligence

    Wednesday15:35 - 16:2529 Apr 2020
    IT + Operations Stage

    Retailers have and are building vast amounts of data about their businesses and their customers, but turning that data into valuable and actionable insights can...

    • Language: English