Contributor Profile

Amelia Macdonald

Job TitleHead of Retail Experience

Company NameColart


HO Retail Experience: Shopper marketing strategy, insights, design and implementation. Coming from a background of both client and agency side, working across interiors, packaging, POS, branding, FMCG and luxury brands. Woking towards delivering a truly experiential approach with a full OMNI offering that meets Shopper needs.

Conference Sessions

  • PANEL: Beyond the bricks – How experiential stores are reshaping retail

    Wednesday15:35 - 16:2529 Apr 2020
    In-Store Experience Stage

    The role of the store is changing from a place for transactions to a destination for experiences, with some predictions that all stores in the future will be pu...

    • Language: English