Turning shoppers into buyers

Turning shoppers into buyers

01 May 2019, 10:10 - 10:40

Marketing & Branding Stage

Based on the principles of behavioural science, this session will provide insights on how to positively engage with, and influence shoppers – turning them into buyers by using the power of implicit cues and associations at the point of purchase.   Tracer will draw on their own expertise and their close relationship with DECODE marketing Ltd., to illustrate how to leverage the science behind why we buy to make sure our products, displays and shopper communications are seen, understood, desired and acted upon by shoppers.


  • Iona Carter


    Founding Director

    Tracer Ltd.

    Having previously served as Global Lead, Category & Shopper Insights for Research International, and more latterly as Director of Shoppercentric -...

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