Understanding the future role of stores for connecting with and engaging your customers

Understanding the future role of stores for connecting with and engaging your customers

01 May 2019, 10:05 - 10:35

Store Design & Experience Stage
Language:
English

As shopping habits change, so too do retailers need to change. With the growth of eCommerce, the shopping experience is becoming more digitally-focused, and the role of physical stores in engaging customers is evolving. This session will examine the significance of bricks and mortar stores for omnichannel shoppers, and how to maximise this environment to fulfil different needs.

  • Physical stores as another customer touch point in your marketing strategy
  • Using stores for brand storytelling and building brand loyalty
  • Effectively engaging with customers in a physical environment and connecting with them face-to-face
  • Leveraging the in-store environment to entice shoppers back into stores
  • Understanding the role of physical stores in driving online sales

Contributors

  • David Dalziel

    Speaker

    Creative Director

    Dalziel and Pow Design Consultants

    David co-founded Dalziel & Pow. In his capacity as Creative Director, he specialises in a broad range of design issues, from strategy, through to...

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