POWER PANEL: New store formats – Developing innovative formats to engage the customer

POWER PANEL: New store formats – Developing innovative formats to engage the customer

01 May 2019, 11:25 - 12:35

Store Design & Experience Stage

The established retail flagship model is being reassessed - from pop-ups, to drive-throughs, to express stores, to showrooms, there is a magnitude of different store formats being utilised across the retail space. 

This session will feature three quick presentations on innovative ways that retailers and brands are using their square footage (or lack thereof), followed by a Q&A where you will be able to pose questions to the panel.

11:25 Presentation 1: Napapijri – From Pop Up to Permanent
Hear about how Napapijri was introducedd to the UK in a bold and unexpected way, through the creation of two brave & disruptive London pop-up stores. Gain insight into how to create a striking store design that cuts through the noise on the saturated high-street, how to launch a brand with impact, and how to connect with consumers on an authentic and credible level.

11:35 Presentation 2: How to utilise authentic, good quality food service to breathe fresh life to large stores
Hema is a 100 year old private label value store operating over 800 shops in 9 countries. Learn how Hema are building large store formats around a revitalised food service offer that both increases the relevance of Hema to our consumers, gives people a reason to visit frequently and drives a strong loyalty. See what we have learnt and what we are doing next with the concept that’s driving long term growth in a tough retail market.

11:45 Presentation 3: Co-op Food on the Go Concept Stores
Co-op has implemented a new On the Go concept that puts the customer experience at the heart of the offer. Manchester Piccadilly seeks to meet shopper expectations with new FTG ranges, zoning, store layout, branding and signage that ensures ease and speed of shop. A greater understanding of shopper types and missions has resulted in an environment that’s modern, fresh, inspiring. The next stage on our exciting journey is to test the concept in American Square in London which is due to open April 2019.

11:55 Panel and Q&A

  • Which formats work? Which don’t? Why and when?
  • Pros and cons of different formats and concepts – costs, staff, square footage, inventory, customer experience etc
  • How can new store formats and layouts be used to:
            o   Increase sales?
            o   Improve customer engagement and experience?
            o   Attract new audiences?
            o   Improve footfall, customer journeys and dwell time?
            o   Create communities?
            o   Gain insights into shopper habits?
  • Matching and combining store formats to meet customer demands, expectations, missions and needs
  • Combining the in-store and online experience
  • Should the way customers navigate online shopping change the physical store layout and environment?
  • Testing ideas and solutions


  • Jason Lowdon


    Head of Creative, Napapijri

    Napapijri / VF Corporation

    Jason has an established career in creative and visual direction working for global fashion brands such as Diesel and Topshop and more recently...

  • Gemma Ruse


    Co-Founder & Creative Director


    Gemma Ruse - Co-founder & Creative Director at award winning Retail Design & Production Agency, StudioXAG. StudioXAG create WOW moments for bold...

  • Andrew Jones


    Format Director


    Andrew has been with Hema for 9 months in the role as format director responsible for all store concepts, macro space and store capital expenditure. ...

  • Caroline Casey-Norbury


    Head of Innovation and Concepts


    Caroline Casey-Norbury, Head of Innovation and Concepts joined the Coop 16 months ago. She is focused on innovation and its vital role in delivering...

  • Ian McCutcheon


    Head of Format Development


    Ian joined the Coop 3 years ago. He leads the team that are focused on design of the food formats through development of equipment, branding and...

  • Caroline Philipson



    Hard Hat Projects

    With work experience both in the UK and International Markets, a BA in Interior Design and a Chartered Building Surveyor I always look at projects...

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