CASE STUDY: Creating the Google Curiosity Rooms

CASE STUDY: Creating the Google Curiosity Rooms

01 May 2019, 14:35 - 15:05

Store Design & Experience Stage
Language:
English

As more brands seek to engage directly with consumers, and traditional retailers adapt their stores to do much more than just sell products - what can each learn from each other and what are the cultural trends driving this change? In this session we'll look at:

  • Trends affecting brands and retail in 2019 (ie. the context in which we created the Google Pixel 3 Curiosity Rooms)
  • Creating an experience hub, what works and what doesn't
  • Reaching your target market
  • Measuring success

Contributors

  • Amy Brown

    Speaker

    Head of Creative Strategy

    Google

    Amy’s  role is to connect users and customers to Google. Her work includes the Curiosity Rooms, Android at Mobile World Congress, Google Create and...

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