From the windows to the walls - Creating show-stopping Visual Merchandising displays to attract, engage, inspire and influence customers

From the windows to the walls - Creating show-stopping Visual Merchandising displays to attract, engage, inspire and influence customers

02 May 2019, 11:30 - 12:00

Store Design & Experience Stage
Language:
English

Visual Merchandising permeates and enhances every part of the customer experience. This session will look at how to utilise VM to drive sales by engaging customers and motivating purchasing behaviour.

  • Utilising VM for:
    o   Differentiating your store and products
    o   Brand storytelling and showcasing
    o   Developing authentic and emotional connections with consumers
    o   Creating immersive and experiential displays
  • How can digital be used to enhance and elevate your offerings?
  • Analysing the impact of VM on sales
  • Ensuring VM is relevant and unique to your sector, brand, and customer

 

Contributors

  • Roya Sullivan

    Speaker

    National Director, Window Presentation

    Macy's

    Roya Sullivan joined Macy’s in 2012 and was named National Director of Window Presentation in 2014. Prior to her time at Macy’s, she was the Visual...

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