PANEL: Utilising technology to improve the in-store experience

PANEL: Utilising technology to improve the in-store experience

02 May 2019, 14:50 - 15:30

Store Design & Experience Stage
Language:
English

From virtual reality to facial recognition, RFID, beacons, digital signage and magic mirrors, IoT, tablets, wearables, and even customers own mobile phones, the list of emerging technologies being used in stores is growing exponentially. But what is actually having an impact on customer experience, and what should you implement in your stores?

  • What technologies are having the greatest impact on in-store experience and what have the greatest potential?
  • Not just tech for tech’s sake – avoiding tech FOMO and ensuring you’re solving a customer problem or adding value
  • Examples of where technology has been used successfully in stores, and where it hasn’t
  • Tips for integrating technology into your stores
  • Combining tech and digital with non-digital elements
  • Extending customer engagement beyond physical environments

Contributors

  • Emma Jones

    Panellist

    European Retail Operations Manager

    Mulberry

    Emma is the Senior Global Retail Operations Manager for Mulberry supporting the launch of key projects across the business with a passion for...

  • Mark Jessop

    Panellist

    Global Deployment Director, Lead International Operated Markets

    McDonald’s

    Mark is a Global Technology Director for McDonald's Lead International Operated Markets. He and his team have accountability to deliver global...

  • Duncan Clapman

    Panellist

    Retail Technologist

    Esprit Digital

    With over 15 years experience in digital technology and interactive installations . As a Retail technologist my role is to provide solutions to...

  • Karen Bendell

    Moderator

    Co-Founder

    Retail Collective

    Karen Bendell is a brand expert with successful experience of rapid turnaround and growing businesses through retail, ecommerce and supply chain...

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