PANEL: Reimagining Retail – The changing role and importance of physical experiences for engaging consumers

PANEL: Reimagining Retail – The changing role and importance of physical experiences for engaging consumers

01 May 2019, 15:35 - 16:25

Headline Stage

The growth in eCommerce and the current market turbulence has left many retailers struggling to maintain footfall. But with suggestions that consumers would prefer to spend on experiences than goods, how can brands and retailers better engage their customers and inspire them to walk through the doors? From experiential and immersive experiences, to brand activations, novel formats, in-store events, and personalised services, this panel will examine how industry leaders are reinventing the shopping and brand experience to create a modern experiential store. Learn how to create a physical offer that you can’t get online and build must-visit destination status.

  • Is it all about sales? Shifting the focus and understanding the new role and significance of physical stores
  • What can bricks provide that clicks can’t?
  • Creating unique, inspirational, engaging, memorable and fun environments
  • Avoiding ‘experiential’ gimmicks – ensuring you provide valuable services, events and experiences for your customers
  • The role of communities, partnerships and concessions
  • The value of staff and human interaction for building relationships with customers
  • Combining the best aspects of digital and tech into physical environments
  • Predictions for the store of the future



  • Jamie Dunning


    General Manager

    M&M's Retail - Mars, Incorporated

    Jamie Dunning is the General Manager for M&M’s Retail, headquartered in Mount Arlington, NJ, USA. He is responsible for the leadership of the global...

  • Gareth Pope


    General Manager, lululemon EMEA


    Gareth Pope joined lululemon in January 2017 as General Manager of EMEA, responsible for leading the strategic growth and development of lululemon in...

  • Simone Sweeney


    Vice President, Global Retail Development

    The LEGO Group

    Simone Sweeney is Vice President, Global Retail Development for the LEGO Group. Simone joined LEGO in 2015, to help engage more children through play...

  • Diego Baronchelli


    VP Direct To Consumers EMEA

    Vans EMEA

    Diego Baronchelli is Vice President, Direct To Consumers Vans EMEA (VF Corp.) he joined Vans on 2016 to focus on consumer engagement and bringing to...

  • Jennifer Fruehauf



    Retail Collective

    Jennifer is a customer experience and engagement consultant driving transformation and growth for consumer-facing brands and retailers. Speaker,...

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