PANEL: eCommerce innovations powering the future course of brand-to-consumer interaction

PANEL: eCommerce innovations powering the future course of brand-to-consumer interaction

02 May 2019, 12:10 - 13:00

Marketing & Branding Stage
Language:
English

As smartphone usage and eCommerce continues to grow rapidly, more tools and channels for browsing and buying are emerging. Technologies such as voice, chatbots, biometics, VR/AR, visual search, and haptics are changing the way consumers look for products and interact with brands, and have the potential to provide new levels of shopping convenience. This panel will examine how you can capitalise on these new eCommerce innovations, to enhance interactions with your customers and grow sales.

  • Meeting eCommerce and mCommerce demands for shopping
  • Understanding how tech innovations are helping retailers and brands deliver more personal connections and interactions
  • Aiding inspiration and product discoverability
  • Removing friction across the shopping funnel, and providing genuine valuable functionality for customers
  • Examining available technologies – drivers and barriers for adoption
  • Bridging the gap between eCommerce and in-store experiences
  • Adapting eCommerce platforms and other channels to incorporate new technologies and deliver a seamless experience
  • Success stores and not-so-success stories

Contributors

  • Angela Cearns

    Panellist

    Chief eCommerce Officer/ GM

    Pizza Hut Digital Ventures

    Angela Cearns is the Chief eCommerce Officer and General Manager for Pizza Hut Digital Ventures, leading Pizza Hut International through the digital...

  • Tom Elkins

    Panellist

    Head of Mobile Engagement - Europe

    eBay

    Tom heads up eBay’s mobile engagement activity for Europe. His daily challenge is to combine customer, business and engineering perspectives to...

  • Michael Hines

    Panellist

    Developer Evangelist

    Amazon.com

    Mike Hines is a Developer Evangelist at Amazon in Seattle, Washington. Mike comes to Amazon after four startups and 13 years at Microsoft. At Amazon,...

  • Branwell Johnson

    Moderator

    Director of Content

    Propeller - PR, Content & Events

    Branwell Johnson is Director of Content at Propeller and is a former journalist with trade and consumer experience. He worked at Marketing Week as...

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