Reinventing the High Street with Location Intelligence

Reinventing the High Street with Location Intelligence

01 May 2019, 11:40 - 12:05

TrIED It Talks
Language:
English

Location Intelligence was developed to help retailers understand how location affects the performance of their businesses and use that information as a competitive advantage. But when we talk about location, we mean so much more than just a mere physical address. Location is made up of all the market dynamics that surround a particular point of sale. And for retailers to make it out there on the high street, they need to be able to understand what’s happening around their establishments. Each store location is its own universe—the amount of footfall traffic varies, profiles of consumers change and so does their purchasing behaviour. The retailers who are able to pinpoint these unique differences and adapt their retail network strategies to incorporate them will become the retailers of the future.

In this session, we will talk about how Location Intelligence is changing the way retailers do business by showing them what’s really going on around their stores and out there on the high street.

  • When you leave this talk, you will understand how Location Intelligence helps pinpoint the factors that positively and negatively affect the performance of your points of sale
  • Identify which types of data are essential to incorporate into the market research and site planning phases to reduce the risk of opening in a suboptimal location which does not generate enough revenue
  • Learn how geolocated data can be used to launch highly targeted marketing campaigns while staying within marketing budgets and obtaining lucrative results
  • Open new retail establishments in new locations which maintain all the same success criteria as your best-performing sites
  • Discover which new trends and techniques are changing the face of retail as we know it and learn how to incorporate them into your retail network strategy

Contributors

  • Rafa Pulido

    Speaker

    Senior Vice President of Product and Growth

    Geoblink

    Rafa Pulido, Senior VP of Product & Growth at Geoblink, strives for innovation. He holds vast experience in product development as well as leading...

Sponsors

Geoblink

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