Gamification marketing - Grow, activate, engage your audience, with client use case from The Coop Denmark

Gamification marketing - Grow, activate, engage your audience, with client use case from The Coop Denmark

01 May 2019, 15:10 - 15:35

TrIED It Talks
Language:
English

The Lead:famly UK team will be joined on stage with the Head of Coop Denmark's Loyalty, CRM & Marketing Director, to talk through how you as a retailer can use game mechanics to amplify your current marketing strategy, cutting through the social noise to engage people in a new innovative way. You will come away feeling inspired to add gamification marketing on all your future campaigns.

  • How to rapidly increase your email and permission lists
  • How to increase sales through game mechanics (Customers are 40% more likely to redeem a 'win' than a free discount)
  • Understanding how adding a gamified element to offers can directly increase in-store footfall
  • Learning how pushing games through social media can boost organic shares and turn followers into micro influencers
  • How to use gamification to gather customer data and then personalise the customer journey with the most relevant and targeted offers

Contributors

  • Stine Hein

    Speaker

    Loyalty Program, CRM & Marketing

    Coop

    Over the past 15 years, I have worked with some of the biggest global brands and agencies, as well as independent innovation companies, collaborated...

  • Martin Madsen

    Speaker

    CEO

    Lead:famly

Sponsors

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