Innovating the basics – Using data driven insights to improve the fundamentals of customer experience

Innovating the basics – Using data driven insights to improve the fundamentals of customer experience

01 May 2019, 13:35 - 14:05

Marketing & Branding Stage
Language:
English

There is an increasing tendency, in our tech-oriented world, to conflate innovation with the newest and shiniest gadgets on the marketplace. Yet unless these technologies meet a genuine need or solve a real issue – are they anything more than a distraction? In this session we will examine how JD Sports and retailers like them are utilizing data driven insights to deliver on the retail fundamentals that truly delight the customer. Learn why innovation doesn’t have to always have to take the form of a ‘giant leap’ and how getting the little things right, can ultimately matter just as much.

  • Understanding the core factors driving your customer’s shopping behaviour
  • Data backed methods for improving customer experience and correlated revenue
  • How to collect feedback without impacting the customer experience
  • Discovering the ROI of being excellent at often neglected retail basics
  • Operationalising customer experience-based performance metrics

Contributors

  • Georgina Nelson

    Speaker

    Founder and CEO

    TruRating

    Georgina began her career as a leveraged finance lawyer at Clifford Chance. Georgina then joined Europe's largest consumers' association, Which?...

  • Kevin Dowson

    Speaker

    Head of Retail for JD, UK & Ireland

    JD Sports

    Kevin Dowson began his career with JD as a Part Time Sales Assistant at the company's Lakeside store.  Kevin soon progressed to a number of...

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