PANEL: Online to offline and back again – Seamlessly blending physical and digital environments

PANEL: Online to offline and back again – Seamlessly blending physical and digital environments

29 Apr 2020, 11:50 - 12:40

In-Store Experience Stage
Language:
English

The lines between online and offline shopping are continuing to blur, and customers are expecting a seamless experience across all channels. From VR to facial recognition, RFID, beacons, digital signage and magic mirrors, IoT, tablets, wearables, and even customers own mobile phones, the list of emerging technologies being used in stores is growing exponentially. This panel will examine how the latest technology innovations can be employed to connect the digital and physical environments, and improve customer engagement and experience.

  • Avoiding tech for tech’s sake – Prioritising investments that truly impact customer experience
  • Integrating and complementing online and offline experiences
  • Evolving and optimising store design for the digital era
  • Reflecting the in-store journey online and vice versa
  • Initial experiences and lessons learned from new store concepts and digital experiences
  • Impacts for customer experience, footfall, dwell time, sales and other KPIs
  • Ensuring you don’t isolate customer groups
  • Driving future innovation

Contributors

  • Caio Camargo

    Panellist

    Partner Director

    GS&UP

    Caio Camargo is a restless enthusiast of all that may be linked to the retail market and its future. Architect, blogger, lecturer, teacher, business...

  • Samuel Cane

    Moderator

    Head of Agency

    Astound Commerce

    Samuel Cane is Head of Agency at award winning digital commerce agency, Astound Commerce UK. Astound combines strategy, technology, creative and...