CASE STUDY: Creating the ultimate social learning environment in Manchester

CASE STUDY: Creating the ultimate social learning environment in Manchester

29 Apr 2020, 13:20 - 13:50

In-Store Experience Stage
Language:
English

B - powered by Yorkshire Bank – wanted to design an innovative destination with an energetic and inviting environment, where customers can receive expert financial advice and training programmes. The project began with a workshop to understand B’s vision, positioning it as a brand that balances the needs of its clienteles’ businesses and lifestyles. We asked ourselves how a bank might look if it was designed by a high street brand like Urban Outfitters. Together we established the concept B Works, which formed a new type of banking environment with a financial lifestyle space inspired by the notion of Learn. Work. Bank.

  • Setting the scene: Understanding the market conditions
  • For a predominately digital brand, and with bank branches on the high street closing down- exploring the driving factor for opening a three story flagship branch in the heart of Manchester
  • I-AM’s strategy/ process and sharing key tips on successfully working together/ collaboration to achieve the clients’ end goals
  • What’s next? Translation to Virgin Money and future roll out/ Network Strategy

 

Contributors

  • Lee Chapman

    Speaker

    Innovation Director

    CYBG/Virgin Money

  • Jon Blakeney

    Speaker

    Group Managing Director

    I-AM