CASE STUDY: Warner Bros: From point of sale to point of experience. Dynamic activations in the fast-changing physical channel

CASE STUDY: Warner Bros: From point of sale to point of experience. Dynamic activations in the fast-changing physical channel

29 Apr 2020, 14:50 - 15:20

In-Store Experience Stage
Language:
English

There is only one Warner Bros! This presentation provides the opportunity to hear how this global leader is raising the bar in retail. With film and TV franchises including Harry Potter, Batman, Looney Tunes, Friends and many more, Warner Bros are global leaders in entertainment through their fantastic stories and content. Licensed product is an important part of the business, sold through a range of retailers across global markets. Warner Bros continue to innovate in how their brands come to life in the dynamically changing retail channel.

  • How to achieve licensed product cut-through in the fast-changing physical retail channel
  • How to move from point of sale to point of experience in the shopper journey
  • Key moments to influence shopper missions and mind-sets in different types of retail environments

Contributors

  • Philippe Roucoule

    Speaker

    Vice President Category & Retail Business Development EMEA

    Warner Bros

    Philippe has been at Warner Bros since 2015 and is currently Vice President Category and Retail Business Development EMEA. With 20+ years in senior...

  • David Martin

    Speaker

    Joint Managing Director

    M Worldwide

    With a firm understanding of how shoppers think, feel, and behave, David works with brands to invent and reinvigorate the customer experience and...