PANEL: Beyond the bricks – How experiential stores are reshaping retail

PANEL: Beyond the bricks – How experiential stores are reshaping retail

29 Apr 2020, 15:35 - 16:25

In-Store Experience Stage

The role of the store is changing from a place for transactions to a destination for experiences, with some predictions that all stores in the future will be purely experiential showrooms with sales done through digital channels. Retailers are aiming to create a place where consumers can engage with their brand and provide an experience you can’t get online. This panel of from leading retailers will share how they’re combining the best of tech and physical elements to design stores centred around customer experience. Learn how to embrace the experience economy to drive footfall, sales, engagement and loyalty.

  • Understanding the new role of stores
  • Is experiential design needed for good customer experience?
  • Developing experiences that have value and purpose for your brand, customers and store
  • Using experiential stores as a tool for brand awareness, storytelling, and improving engagement
  • Combining digital and physical elements to deliver memorable and engaging experiences
  • Delivering:
         o   Experiences in existing stores (temporary/permanent)
         o   Experiential pop ups/events
         o   Completely experiential stores (no transactions)
  • KPIs for measuring the effectiveness and ‘profitability’ of experiential stores
  • Considerations for delivering experiences – costs, operations, H&S, legal, staff, inventory, etc
  • Creating engaging experiences in a cost-conscious environment


  • Emma Jones


    Senior Global Retail Operations Manager


  • Luke Timmins


    Retail Experience Projects Manager

    Browns Fashion

  • Amelia Macdonald


    Head of Retail Experience


    HO Retail Experience: Shopper marketing strategy, insights, design and implementation. Coming from a background of both client and agency side,...

  • Chris Field



    Fieldworks Marketing

    MD of Fieldworks Marketing, a specialist retail technology PR and Content agency which helps tech vendors get found, seen and chosen by retailers,...