Bridging the gap between online and offline – Creating a customer-driven click & collect service

Bridging the gap between online and offline – Creating a customer-driven click & collect service

29 Apr 2020, 10:10 - 10:40

IT + Operations Stage
Language:
English

Some retailers feel that click & collect is now becoming an old model, however with significant popularity growth over the past decade, there is clear untapped potential in this service many retailers already offer. This session will examine how click & collect is evolving to be an imperative part of your omnichannel offering, and how retailers can use it to deliver enhanced customer experience.

  • Providing fulfilment options to meet changing shopper habits, lifestyles and environments
  • Building click & collect into your delivery mix and taking over capacity from other delivery channels
  • Increasing footfall, driving conversions, and providing opportunities for upselling and cross-selling
  • Where to collect from? Own stores, partner stores, collection points, lockers and more
  • Managing costs of customers who don’t collect
  • Implementing a click & collect offering across the whole business

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