Creating seamless omnichannel experiences to engage your customers at every touch point

Creating seamless omnichannel experiences to engage your customers at every touch point

29 Apr 2020, 13:20 - 13:50

Headline Stage
Language:
English

Consumers no longer view digital as a channel. They shop across all channels and expect a simple and seamless path to browse and purchase. As consumer purchasing journeys and expectations continue to evolve retailers must adapt, harnessing digital innovation and omni-capabilities to deliver engaging and exciting experiences, no matter the channel.

  • Expectations for retail digital sales growth
  • Driving consumer obsession and customer experience into each and every touch point
  • Improving and maintaining a consistent experience on own-brand and partner channels and platforms
  • Connecting the in-store and online experiences
  • New ways of working to deliver new experiences

Contributors

  • Paul Sims

    Speaker

    Chief Technology Officer

    Halfords Group

    “What happens if…?” is Paul’s favourite question. What happens if we treat an online customer and an in-store customer as one and the same? What...