PANEL: Cutting through the hype – Prioritising technology investments and developing a clear digital transformation strategy

PANEL: Cutting through the hype – Prioritising technology investments and developing a clear digital transformation strategy

29 Apr 2020, 15:35 - 16:25

Headline Stage
Language:
English

As the lines between physical and digital blur, technology is becoming seamlessly integrated with our daily lives and businesses, and is driving new levels of operational efficiency, cost savings and growth. From AI to IoT, VR, Voice and Blockchain, keeping up with tech trends can be challenging, and deciding which tech to back even harder. This session will help you decipher ‘buzz’ from ‘beneficial’, prioritise what to invest in, and provide insights into how retailers can embrace new technologies within their organisation.

  • What does digital transformation actually mean for retail?
  • Evaluating which emerging technologies have the biggest potential to create true value for consumers/retailers
  • Lessons learned for implementing and scaling technology across the business
  • Developing flexible and agile tech stacks, capabilities and teams
  • ROI expectations – When? How? What?
  • Should I be an early adopter to get first mover advantage? Or wait and learn from others’ successes and mistakes?
  • Digital is not a fix-all – blending technology and investment in people, services and other capabilities

Contributors

  • Jason Forbes

    Panellist

    Chief Digital Officer

    COTY

  • Kash Ghedia

    Panellist

    CIO

    Welcome Break

    Recommends changing operations to shift stores toward Omni-channel by collecting data about how customers shop online and bringing this level of...

  • Caroline Baldwin

    Moderator

    Editor

    Essential Retail

    Caroline Baldwin is the editor of Essential Retail and thanks to her skills as an expert shopper combined with her eight years writing about...