Catering to the world – Pizza Hut's global eCommerce solution

Catering to the world – Pizza Hut's global eCommerce solution

29 Apr 2020, 10:50 - 11:20

Marketing + Branding Stage
Language:
English

Pizza Hut is a global brand that is loved in many countries around the World but the rise of e-commerce has resulted in an inconsistent online shopping and brand experience. Pizza Hut Digital Ventures is now building and scaling a consistent global e-commerce experience that our customers love.

  • Expansion to international markets and adapting to local needs while keeping the brand experience the same
  • How to optimise site performance in larger markets and use gained insights in smaller markets
  • Improving conversion by increasing site speed and uptime performance
  • Data driven optimisation of the basket size

Contributors

  • Tristan Burns

    Speaker

    Analytics Lead

    Pizza Hut Digital Ventures

    Tristan is specialised in translating data insights into strategic initiatives, ensuring projects are data informed. Tristan heavily values...