CASE STUDY: The tech conundrum – Can value retailers be tech savvy and still wow with prices?

CASE STUDY: The tech conundrum – Can value retailers be tech savvy and still wow with prices?

29 Apr 2020, 11:30 - 12:00

Marketing + Branding Stage
Language:
English

Successful bricks & mortar retailers are beating the downturn by redefining the shopping experience, should online retailers do the same? To really take on the big boys, online retailers need to enhance the experience for their shoppers. But what does this mean for value retailers when trying to WOW on both value and experience. Studio’s digital transformation has seen it investing in AI, machine learning and real-time data analysis has seen it create a responsive and relevant experience for its customer, which has resulted in record sales.

  • How do we do this in an instantaneous, value-driven culture?
  • Can value-driven retailers create a truly compelling and engaging experience, when they are challenged to keep costs low?
  • AI, AR, biometrics and countless other technologies are becoming more common place in the online space, but how can value retailers take advantage of these without losing focus?
  • How do you maintain a value proposition and embracing technology to create an engaging experience for older and newer customers?

Contributors

  • Chris Chalmers

    Speaker

    Marketing Director

    Studio.co.uk

    Having started his career in the automotive industry at Ford Motor Company and then PSA Peugot/Citroen, Chris is a specialist in digital and...