CASE STUDY: Providing luxury experiences online

CASE STUDY: Providing luxury experiences online

29 Apr 2020, 14:25 - 14:55

Marketing + Branding Stage
Language:
English

While eCommerce was once reserved for tech, books and convenience shopping, increasingly, shoppers are expecting also to be able to purchase high-end brands online. However, provide the same levels of service and experience on digital channels that luxury shoppers expect in-store can be a challenge for retailers. This session will examine how luxury retailers and brands can use advancements in digital technology to provide innovative, unique and inspiring experiences online, and win loyal customers.

Contributors

  • Marita Knappen

    Speaker

    E-Commerce Manager

    Fabergé