Delighting the customer - How RFID is helping retailers revolutionise the consumer experience

Delighting the customer - How RFID is helping retailers revolutionise the consumer experience

29 Apr 2020, 11:05 - 11:30

TrIED It Talks
Language:
English

With today’s tech-savvy consumer enjoying greater choice at their fingertips, retailers are having to fight much harder to retain and attract customers. Ensuring great customer experience at all touchpoints from discovery to delivery will be key to winning and maintaining sales. In this session, learn more about how integrating RFID can create convenient, enjoyable and connected experiences that leave a lasting positive impression with your customer and drive strong loyalty.

In this talk, you’ll discover how RFID can help delight your customer at each stage of their shopping journey including

  • Creating an inviting atmosphere that attracts customers and welcomes them in
  • An enjoyable browsing and fitting experience that provides information and assistance when the customer wants it
  • Creating confidence that what the consumer likes, is always available in the size and colour they want it
  • Quick and convenient check out processes: 68% of customers who are ready to buy will abandon their purchase and leave if they think the queue is too long. Eradicate this by providing faster check out solutions powered by RFID

Contributors

  • Simon Phelps

    Speaker

    European Sales and Marketing Director

    ITL Group

    With 25 years’ experience in apparel labelling and packaging, overseeing large scale RFID projects for a number of blue-chip retailers and managing...

Sponsors

ITL Group