Striving for Sustainability: Recipes for Retail Success

Striving for Sustainability: Recipes for Retail Success

29 Apr 2020, 10:10 - 10:40

Marketing + Branding Stage
Language:
English

It’s time to take sustainability from a key talking point to fully actionable strategies. Embedding sustainability into all areas of your brand – from store design to storytelling, eco-ethical retail tech to post-purchase opportunities – is a now key imperative for combating the climate crisis. Stylus’ Director of Brand Engagement Katie Baron will present five recipes for retail success, followed by a conversation with Gret Batchelar of wildly popular American lifestyle brand, Rothy’s. Beyond addressing some of these recipes in more depth, this fireside-style discussion will explore how Rothy’s has gained a cult following in less than five years, revealing how sustainable and profitable can go hand-in-hand.

Contributors

  • Katie Baron

    Speaker

    Head of Retail

    Stylus